We created a set of branding assets that achieved the primary goal of parent and teacher trust.
A strengthened primary palette was used to appeal to the young audience, and a simplified User Interface was designed to sit over a set of simple backgrounds to create a lightweight, simple feel that was able to balance with the palette.
We conducted user testing, assembling a group of target aged children and parents in a day workshop. The feedback from this enabled us to create and tailor the experience directly for the young audience.
A series of apps were designed using a consistent branding feel and incorporating the User Experience knowledge gained from the workshop.
For the build we chose hybrid Adobe technology to enable one codebase to be deployed across both iOS and Google Play App Stores.
A mobile-responsive and SEO optimised website was created to aid the traffic conversion rate into App Store purchases.
STRATEGY | RESPONSIVE DESIGN | GAMES DESIGN | APP DEVELOPMENT